The Save Our Supplements (SOS) campaign was a major success—one of the most significant grassroots movements seen on Parliament Hill in recent years. Now, with a new government in place, our focus is evolving.

While the SOS campaign helped bring national attention to critical issues facing the natural health product industry, we are shifting to new strategies that reflect the current landscape. Our priorities now include addressing overregulation (including stopping the proposed cost recovery program) that puts Canadian businesses at a disadvantage, improving US trade relations, and removing trade barriers—both international and interprovincial—to help natural, organic, and wellness companies in Canada stay competitive.

Your voice continues to matter. Stay connected with CHFA for updates and new opportunities to advocate for Canada's strong, vibrant, and fair natural, organic, and wellness products market.

Questions? Contact Us.